Corporate identity development for the VLATTE coffee house. The logo, despite its apparent simplicity, performs exactly the marketing function that was required, namely, lures the target audience to a cup of aromatic coffee. The name and branding, in a nutshell, make it clear to potential customers what kind of product and atmosphere they should expect.
![](https://cdn.myportfolio.com/4ae1d9fe-4065-400a-94e0-ee6bd4980e17/8f13c2fc-50de-4646-a050-67de6ecbc5ff_rw_3840.jpg?h=e7a6087a0ddde0233155a1b5de86af28)
![](https://cdn.myportfolio.com/4ae1d9fe-4065-400a-94e0-ee6bd4980e17/c3061c1c-093c-4b72-ba9d-37897bdc6e2b_rw_3840.jpg?h=80c0635b1a3d415dc60c6ddcc40120b1)
![](https://cdn.myportfolio.com/4ae1d9fe-4065-400a-94e0-ee6bd4980e17/64a09850-23bf-4f8c-b314-153a6b96c61d_rw_3840.jpg?h=3244d258da0471f18fe2f4521b7bda22)
![](https://cdn.myportfolio.com/4ae1d9fe-4065-400a-94e0-ee6bd4980e17/fa2c14b0-729a-450f-b216-dfe0707ba473_rw_3840.jpg?h=f11e29211561e37022d725b41456b01c)
![](https://cdn.myportfolio.com/4ae1d9fe-4065-400a-94e0-ee6bd4980e17/84c5fc0f-3fb5-41f5-988f-da2f26ffee0e_rw_3840.jpg?h=d39cd85ffe77400f1fc2d20764a85f7f)
![](https://cdn.myportfolio.com/4ae1d9fe-4065-400a-94e0-ee6bd4980e17/88e7e5dd-a463-4367-9662-b84eb668f381_rw_3840.jpg?h=6ef2a5a38068d784d99ac48e0244de6e)